“Pictures are the universal language of the twentieth century, and, properly used, are of immense value to the advertiser. The growing popularity of the illustrated papers and magazines is evidence of the pulling power of pictures. (p. 128)
The American soldier does not like the necessity of waging war. And yet—if he lays off for one single instant he may lose his own life and sacrifice the lives of his comrades.
The next time anyone says to you that this war is “in the bag,” or says ‘it’s all over but the shouting,’ you should ask him these questions: “Are you working full time on your job?” “Are you growing all the food you can?” “Are you buying your limit of war bonds?” and “Are you loyally and cheerfully cooperating with your government in preventing inflation and profiteering, and in making rationing work with fairness to all?” Because—if your answer is “No”—then the war is going to last a lot longer than you think.