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Israel Project

The Israel Project
Founded 2002
Founder Jennifer Laszlo Mizrahi
Type 501(c)(3) non-profit, non-government organization
Focus Press
  • Jerusalem and Washington, DC
Method Education
Mission The Israel Project (TIP) is a non-profit educational organization that gets facts about Israel and the Middle East to press, public officials and the public
The Israel Project

(TIP) is a US-based

  • Organization website
  • Sourcewatch profile of The Israel Project
  • A Debate on Israel’s Invasion of Gaza: UNRWA’s Christopher Gunness v. Israel Project’s Meagan Buren (Democracy Now!, 5 January 2009)

External links

  1. ^ a b "What is TIP". Retrieved September 5, 2013. 
  2. ^ a b c d Bitton-Jackson, Livia (March 18, 2009). "'"Jennifer Laszlo Mizrahi: 'The Israel Project.  
  3. ^ a b c "About TIP - The Israel Project". Israel Project. 2009. Retrieved August 10, 2009. 
  4. ^ Mozgovaya, Natasha (October 9, 2010). "3 women set out to improve Israel's image – even in the Arab media". Haaretz.  
  5. ^ Pollak, Suzanne (August 22, 2012). "Block picked to head TIP".  
  6. ^ "Jennifer Laszlo Mizrahi". Israel Project. 2009. Retrieved August 10, 2009. 
  7. ^ a b c d "Focus Grouping War with Iran".  
  8. ^ "Polls". Israel Project. 2009. Retrieved August 10, 2009. 
  9. ^ a b Frisberg, Manny (May 11, 2007). "Different routes to the same place".  
  10. ^ "Expert Sources available for comment and contact". Israel Project. 2009. Retrieved August 10, 2009. 
  11. ^ Nir, Ori (July 9, 2004). "Pro-Israel Activists Start Media Campaign".  
  12. ^ a b Luntz, Frank (April 2009). "2009 Global Language Dictionary" (PDF). The Israel Project. Archived from the original (PDF) on 2009-08-06. 
  13. ^ Ephron, Dan (2009-07-10). "Chosen Words". Newsweek. 
  14. ^ a b "Stopping settlements = "Ethnic Cleansing"?".  
  15. ^ Fingerhut, Eric (July 10, 2009). "J Street continues the criticism of The Israel Project". Capital J.  
  16. ^ Duss, Matthew (22 September 2010). "Some Zionist Groups Stoke Fear Of Islam for Political Profit".  


An Op-Ed by Matthew Duss, a National Security reporter of the ThinkProgress blog, in The Jewish Daily Forward said several groups, including the Israel Project, "seem to exist for no other reason than to spotlight the very worst aspects of Muslim societies."[16]

Critics such as [14]

Criticism of TIP includes describing it as "a right-wing media advocacy group" using "pro-settlement fear-mongering talking points" which are "incendiary, dangerous, and counterproductive", by the two-state advocacy group J street[14] and argue that its rhetoric and alliance with figures "far outside the mainstream of American politics" only serves to simultaneously undermine the image of the State of Israel and TIP's stated purpose: "promoting and improving the image of the State of Israel".[15]


The Israel Project commissioned a study by Frank Luntz who ran polls and focus groups to determine the best language to use to promote Israeli settlements to the American public.[12] The study was marked, “Not for distribution or publication” and was leaked to Newsweek online. It recommends being positive, framing the issue as being about peace not settlements. The document also lists arguments that don't work, in particular noting that religious, ownership and "scapegoat" arguments failed to sway listeners, that Arab housing is being demolished in East Jerusalem because it fails to meet the building code, the worst claim by this group in the guide is "Israel is so rich and so strong that they fail to see why it is necessary for armored tanks to shoot at unarmed kids" para (3) page 90. This study states that "public opinion is hostile to the settlements - even among supporters of Israel" so instead of dwelling on settlements one should always talk positively and focus on past peace achievement. [12] [13]

2009 Global Language Dictionary

A participant in a 2007 focus group commissioned by TIP reported that she had been "called in for what seemed an unusual assignment: to help test-market language that could be used to sell military action against Iran to the American public".[7] The final question in the study was reportedly "How would you feel if George Bush ... Hillary Clinton ... or Israel bombed Iran".[7] TIP founder Mizrahi said that her group had commissioned the focus group and had "shared information" produced by the focus group with Freedom's Watch. She claimed that the focus group was designed to help TIP promote "our belief in pushing sanctions" against Iran.[7] TIP repeatedly went on the record in support of sanctions and they were passed by the United Nations Security Council.

2007 Iran Focus Group

Every year The Israel Project offers the opportunity for college and graduate school students to participate in an internship focused on media. The fellows undergo intensive training, working with leading journalists and communications professionals to gain the out-of-classroom experience necessary to secure post-graduate career opportunities. Throughout the nine-week program, fellows participate in all aspects of The Israel Project, from writing articles for publication to conducting interviews and organizing press events.

Media Fellowship

Part of TIP’s efforts in Jerusalem include providing helicopter flights for foreign journalists and leaders visiting the country, called 'Intellicopter' tours. Members of the media and leaders are given an opportunity to witness firsthand the strategic difficulties facing Israel as a result of its small size. The two-and–a-half hour tour is led by TIP’s guides who offer an analysis of Israel’s history and current security challenges. Journalists from over 300 media outlets have taken TIP’s intellicopter tour, and a large portion of news footage about the country is taken from this aerial view.[3]

Two men on the left and a woman on the right flanking the open door of a helicopter.
The Israel Project's Intellicopter

Helicopter tours

TIP conducts polling and public opinion research[8] with US focus groups and advises Israeli experts and political leaders on the most effective factual ways to present their views to US audiences: "We share [our] information with all the political leaders across the political spectrum because they're the ones being interviewed on television"[9] TIP also provides information to journalists by offering background material, press conferences,[3] and one-on-one interviews with these experts and political figures, such as Shimon Peres.[9][10] TIP has supplied information for thousands of news stories around the world, as part of their "pro-Israel media advocacy" efforts.[11] TIP also buys commercial time to air pro-Israeli advertising on CNN, MSNBC, Fox News and other cable networks.[2]

Press Information


The Israel Project was founded by Jennifer Laszlo Mizrahi, Margo Volftsun, and Sheryl Schwartz in 2003. Ms Mizrahi served as its president until the spring of 2012.[5] [6] Initially started to change US and European perceptions of Israel, it had worked in English, French, German, Spanish, Russian Arabic, and Chinese to reach a global audience. However, from the end of 2012; TIP decided to shut down its 'Global Affairs' unit.[2] In 2007 its board of advisors included thirty-two Democratic and Republican members of the US House and US Senate, plus former Ambassadors from Israel.[7] TIP operates offices in Washington DC and Jerusalem.[2]



  • History 1
  • Activities 2
    • Press Information 2.1
    • Helicopter tours 2.2
    • Media Fellowship 2.3
    • 2007 Iran Focus Group 2.4
    • 2009 Global Language Dictionary 2.5
    • Criticisms 2.6
  • References 3
  • External links 4

According to TIP its extensive Arabic media program has 1.2 million Arabic-speaking subscribers on TIP Arabic’s Facebook page "Israel Uncensored".[1]

TIP was the first Jewish or pro-Israel group to host Palestinian Prime Minister Fayyad in the United States. Their team regularly meets with Arab leaders and activists to try to encourage negotiations for peace and a better future for both sides.

that reaches out to Arabs in Arabic. [4] It has an active peace program[3] In their online mission statement they describe themselves as saying "Our team of trusted Middle East multi-lingual experts and former reporters provides journalists and leaders with fact sheets, backgrounders and sources. TIP regularly hosts press briefings featuring leading Israeli spokespeople and analysts that give journalists an opportunity to get information and answers to their questions face-to-face."[2], and "works tirelessly to help protect Israel by improving Israel's image".Israel TIP has offices in the USA and [1]

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