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Marketing Strategies for the Growing Business

By Rice, Frederick H.

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Book Id: WPLBN0000696984
Format Type: PDF eBook
File Size: 456,125 KB.
Reproduction Date: 2006
Full Text

Title: Marketing Strategies for the Growing Business  
Author: Rice, Frederick H.
Volume:
Language: English
Subject: Small Business Administration, Small business bulletin, Regulations, codes, and protocols
Collection: Small Business Administration Collection
Subcollection:
Historic
Publication Date:
Publisher: Small Business Administration

Description
Government Reference Publication

Excerpt
Introduction : marketing continues to be a mystery to those who create it and to those who sponsor it. Often, the ad that generates record-breaking volume for a retail store one month is repeated the following month and bombs. A campaign designed by the best madison avenue ad agency may elicit a mediocre response. The same item sells like hotcakes after a 30-word classified ad, with abominable grammar, appears on page 35 of an all-advertising shopper tossed on the front stoops of homes during a rainstorm! The mystery eludes solution but demands attention.

Table of Contents
TABLE OF CONTENTS INTRODUCTION THE MARKETING CONCEPT SELF-ASSESSMENT QUESTIONNAIRE MARKET RESEARCH EXPANDING YOUR MARKET

 

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