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Researching Your Market

By Erffmeyer, Robert C.

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Book Id: WPLBN0000696986
Format Type: PDF eBook
File Size: 183,483 KB.
Reproduction Date: 2006
Full Text

Title: Researching Your Market  
Author: Erffmeyer, Robert C.
Volume:
Language: English
Subject: Small Business Administration, Small business bulletin, Regulations, codes, and protocols
Collection: Small Business Administration Collection
Subcollection:
Historic
Publication Date:
Publisher: Small Business Administration

Description
Government Reference Publication

Excerpt
Introduction : to be successful, a small business must know its market. Marketing research is simply an orderly, objective way of learning about people -- the people who buy from you or might buy from you. This publication provides an overview of what market research is and how it's done. It introduces inexpensive techniques that small business owner-managers can apply to gather facts about their customers and the people they'd like to have for customers.

Table of Contents
TABLE OF CONTENTS INTRODUCTION TRASH AND PEANUTS WHAT IS MARKETING RESEARCH? WHY DO IT? HOW TO DO IT Define the Problem (or Opportunity) Assess Available Information

 

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